Times change, and so do the trends. From fashion to digital marketing, you have to keep up with the trends to stay on top of your game. At a time, traditional marketing was all about direct sales, TV, and radio. But now, one can’t discuss marketing without mentioning emails, SEO, and social media. And almost all businesses have hopped on the bandwagon by going online. Those who don’t get along will be left out and lose sales. The same applies when you miss out on online marketing dynamics. So, what are the top digital marketing dynamics to keep your eyes on?
1. The ever-changing social media platforms
If you started marketing on Facebook three years ago, you might want to revisit your strategy if you haven’t done so already. That’s because many things on Facebook have changed over the years, including ad targeting. Users now have a lot of control over what ads they see. But that’s just one out of many changes.
These days, your social media marketing shouldn’t start and end with Facebook ads if you want it to be effective. Since a massive number of users began moving to TikTok, brands are waking up to the opportunity of reaching a larger audience via entertaining videos. Seeing how short videos took the world like a storm, other established platforms like YouTube and Instagram are now leveraging such content. Even Twitter now has a Space of its own.
Since social media platforms are dynamic, you must stay updated on the trends to leverage them before you’re left far behind.
2. SEO isn’t as it used to be
You probably already know a fair bit about search engine optimisation, a vital factor in your online visibility. However, SEO isn’t all about keyword usage anymore like it once was. As search engines become more intelligent, you need to catch up on tips for SEO in 2022, so you don’t get stuck. Now, you have to focus on building quality and authority for your website while incorporating public relations and branding into your SEO strategy.
3. New marketing channels emerge
You see, influencer marketing is the new gold. Long ago, only the top brands like Nike and Adidas could afford celebrities, especially footballers, as their brand ambassadors.
But now, influencer marketing is everywhere. Anyone with a massive following on Twitter or Instagram can rake in tremendous traffic for your small business because they already have loyal fans checking on their posts 24/7. As a startup, leveraging social media influencers is a cost-effective way to create brand awareness on social media in 2022.
Like influencer marketing, new marketing opportunities are developed through fads.
4. Content marketing grows in sophistication
Content is king. But there are thousands of “kings” published on the Internet every day. How do you stay competitive? As a small business, it becomes imperative that you stand out by establishing your presence on already recognised platforms. That’s where blogger outreach comes in. Reach out to bloggers who already have a considerable online presence and have your content published on their platforms with links to your website. You can check out this article to learn more blogger outreach and the ways to leverage it.
5. Add Quality Images of the Product
An image is worth a thousand words! As an online entrepreneur, you should understand that your potential customers cannot judge your products through aspects like touch. The only way your customers buy your products is to be attracted by what they see on your store site. In this case, an image is the first way in which your customers will interact with what you are selling. That does not mean that you crowd your website with photos.
Posting the right high-quality photos will give them the in-store experience online! Ensure that the size and colour are accurate so that they are more appealing. You should ensure that your customers can easily navigate your website as they go through your products.
6. Demonstrate the product
If an image is worth a thousand words, just imagine what a video is worth! Many people really appreciate it if they see a product demonstration. It gives them confidence in what they can expect from the product and thus are more likely to convert. You could create a video presentation by using a slideshow maker that touches on all the features and benefits of the product. This is a really good way to help increase your consumer base.
7. Build an Email List
Email may sound like an outdated form of communication compared to Instagram, Facebook, Snapchat, and other social media platforms. Nevertheless, email marketing is the way to go to build a solid relationship with your customers. Email marketing can help you convert more customers. Many people even prefer getting email offers to seeing paid ads. You can use the site to build an email list then automate offers sent at the right frequency. Ensure that your email subjects are as direct and catchy as possible to capture your customer’s attention.
The world of digital marketing is constantly evolving, and it pays to keep up with its dynamics. Indeed, you may barely find the time to look up or apply the latest trends when you’re occupied with the daily running of your small business. Nonetheless, keeping track will ensure your efforts yield optimal results.