3 Technical Challenges for Small & Medium Size Businesses working with E-Commerce

The E-commerce industry is expected to hit the revenue mark of $6.54 trillion by 2024.  This reflects that now more than ever, people are making their purchases online.

What do E-commerce business owners go through?

After getting into the E-commerce industry, things can quickly get very complicated.  Small business owners often experience that the e-commerce industry has different rules and regulations compared with traditional businesses.

As we all know, technology is the bread and butter of every e-commerce business.  In order to get an e-commerce business to function and ensure its longevity, it is important to address and resolve certain technical issues.

Let’s dive right into the three technical challenges e-commerce and small & medium sized business (SMBs) need to address as a matter or priority:

  • Online visibility

A major technical challenge businesses face is how to ensure their business can stand out from the crowd online.

Obviously, a business cannot make sales if its potential customers are not able to find the business online.

Thanks to Search Engine Optimisation (SEO) though, the quality and quantity of traffic to a web page or website from search engines can be improved.

According to industry professionals, SEO for e-commerce business generates organic traffic and improves what are known as ‘conversion rates’ – that is, the percentage of website visitors taking desired actions of making a purchase, for example.  All that is needed is to adhere to the latest SEO trends so that a larger pool of potential customers can be attracted to the business online.

  • Identity  Fraud

This is one of the major technical challenges e-commerce has been facing over the last several years.

When a visitor chooses to register on a website or make a purchase, the information they provide may not be authentic.

It can be difficult for an online businesses to discern if a customer is genuinely interested in making a purchase. Focussing too much on a fraudulent conversion rate might end up wasting a business’s time and resources. This, in turn, can result in massive losses.

In order to avoid such issues, automated verification emails can be set up, which help to validate the authenticity of potential customers.

  • Maintaining Authenticity

It’s not just e-commerce businesses that are vulnerable to potential threats; customers are as well. There are innumerable fraudulent e-commerce websites out there that misuse visitors’ personal information for their own personal gains.

That’s why potential customers might be skeptical about a particular e-commerce businesses. For this reason, it is necessary for online businesses to promote their authenticity by adopting certain link-building strategies.

You can check out this article for more information about how link-building strategies can help a business to grow.

By following these strategies, the website’s ‘DA’ or’ domain authority’ can be improved. Domain Authority is a search engine ranking score that describes its relevance for a specific subject area or industry. Remember, the higher a website’s DA, the more it is likely to be authentic and therefore, the more traffic it will receive.

Concluding thoughts…

Not paying attention to these technical challenges can mean all the hard work put into an online business is for nought.  Nevertheless, by following the tried and tested solutions, these challenges can be easily overcome, enabling online businesses to make significant sales.


Will Fastiggi
Will Fastiggi

Originally from England, Will is an Upper Primary Coordinator now living in Brazil. He is passionate about making the most of technology to enrich the education of students.

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