How to Optimise your eCommerce Website to Boost Revenue

Ecommerce has been a growing field over the years with mobile shopping now the new norm. As an eCommerce owner, you can tap onto the growing preference but you will need to outwork the competition. One way to boost your revenue is to lower your bounce rate and cart abandonment. In other words, you want to reduce the customers that drop off before buying from your shop. You can make a few minor tweaks to your store to help you convert traffic to sales. Below are some tips that can help you optimise your eCommerce website to boost your revenue.


Add Quality Images of the Product

An image is worth a thousand words! As an online entrepreneur, you should understand that your potential customers cannot judge your products through aspects like touch. The only way your customers buy your products is to be attracted by what they see on your store site. In this case, an image is the first way in which your customers will interact with what you are selling. That does not mean that you crowd your website with photos.

Posting the right high-quality photos will give them the in-store experience online! Ensure that the size and colour are accurate so that they are more appealing. You should ensure that your customers can easily navigate your website as they go through your products.


Build an Email List

Email may sound like an outdated form of communication compared to Instagram, Facebook, Snapchat, and other social media platforms. Nevertheless, email marketing is the way to go to build a solid relationship with your customers. Email marketing can help you convert more customers. Many people even prefer getting email offers to seeing paid ads. You can use the site to build an email list then automate offers sent at the right frequency. Ensure that your email subjects are as direct and catchy as possible to capture your customer’s attention.


Work on your Pricing

It is no secret that before we buy an item, we first compare the item’s price among the different stores. This means if you are going to make customers click on the cart button, your prices should be reasonable. Setting the price too high will scare off potential customers, and setting it too low will have you run at a loss.

Ensure the price of your items is standardised and is at the same range as that of your competitors. Remember, customers will also go through other websites to compare the product prices.


Use the Right CTAs

You should also fine-tune the Call to Actions (CTAs) on your store. These are buttons that tell the customer what to do as they navigate around your eCommerce store. Ensure that you use the best call to action phrases based on the pages you have. For example, if your customer is on your blog, you will place CTAs that will help them learn more. If they are on your product listing, they will be interested in learning more about a product or checking out to pay. So, optimise to give them a lovely experience!


Go Mobile

In this time and age, everyone is glued to their mobile phones, and most do their shopping from them. As an online store owner, it is important to leverage that trend. You should make sure the store is mobile-friendly. Below are other tips on how you can optimise your mobile eCommerce:

● Speed Up Your Site- Most sites take an average of 3 seconds to load, and many people lack that kind of patience. Looking after your after-render start time (RST) is critical. This is the time that it takes for your first content to show up on your site. Ensure you optimise the pages and use a speedy server to ramp up the experience.

● Optimise For Mobile Search- If you want to win more conversions, it is essential to know that mobile SEO is critical. To make more sales, you should optimise page titles and descriptions for mobile search.

Use Videos- many people enjoy watching videos, and a high percentage of consumers have made purchases after watching a video. So make videos as they are a great way to boost your conversions.



In order to ensure success for your eCommerce website, you need to be credible enough for your customers as well as for the search engines. And having a high DA or domain authority can help you with that. According to the digital marketing experts at Outreach Monks, having quality backlinks can help you ensure a high DA for your website. For this, all you need to do is link your content to authoritative sites and get them to link back to your website. The more backlinks you build, the higher your DA will be and the more credible you will be considered.

No one likes seeing some popup notification of items that do not resonate with them. That is why personalisation is critical. Personalisation has become a potent tool in eCommerce that has proven to be effective. Once a new buyer visits your site, you should ensure that you have gathered all you can think about them.

This can be done through chatting with them or gathering search information. After knowing your customer’s likes and dislikes, it becomes easier to recommend the relevant products. Research has found that personalisation can boost your eCommerce revenue by up to 15-21%.


Upsell your Customers

If you have not incorporated upselling in your online store, it is high time that you start. You are missing out on increasing your revenue! Upselling is when you can persuade your customers to buy an additional product or a more expensive one. You can use things like recommendations as they buy. It is easier to upsell to current customers than the new ones. Make sure you show why the upsell is valuable and always get the pricing right.


Do not forget the Carts

This is not a new concept as it has happened to any eCommerce store owner. Customers pick up items from your store, which brings you excitement, but they then abandon their cart. This always drops the excitement. However, there are ways to reduce cart abandonment. Some of these ways may include:

● Use Exit-Intent- popups can make your visitor think twice before exiting your store.

● Reduce surprises- Most customers abandon their carts because of additional prices not included in the original post.

● Include Multiple Payment Options- Do not limit your customers to a specific payment option. Everyone prefers different payment options, and you must stretch your payment options to be suitable to all your customers.

● Send Reminder Email- In this time and age where everyone has a busy schedule in their hands, it becomes easy to forget. Sending abandonment emails may help them remember and have them complete their purchase.


Concluding thoughts…

Many business owners are shifting to or blending online platforms, but most fail because they do not know how to optimise their websites for success. We hope that we have shown you that it is not as hard as you thought. All that is required of you is to be smart about making tweaks and start making more sales!

Will Fastiggi
Will Fastiggi

Originally from England, Will is an Upper Primary Coordinator now living in Brazil. He is passionate about making the most of technology to enrich the education of students.

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