The size of your corporate’s international market depends on expanding your global workforce, improving your digital marketing strategies to reach a larger audience, and keeping your business assets secure and private. First and foremost, security is a crucial element in every business. If you aren’t protecting your company assets and stored sensitive information, there is no way your business can expand its local or international market. Especially for global markets, stricter regulations apply in cybersecurity.
One of the ways of securing company assets and valuable information is employing a virtual private gateway (VPN). Now, VPN is going to do several things for your business to unlock its global potential. One of which is securing your remote data access and data sharing. As we mentioned previously, this is a vital step in sustaining the business. On top of this, a VPN is going to allow your business to improve its digital marketing and SEO (search engine optimization) strategies to reach a larger size of customers and audiences. Additionally, it will create an opportunity to compare the cost of specific products and services in different countries to pay less for them. This benefit will help businesses to cut extra expenses. If businesses opt for a VPN, it will also enable them to access geo-restricted or censored content while avoiding data throttling issues.
Although companies can choose other VPN alternatives for businesses, today we will solely focus on how a business VPN can benefit companies and expand their international market.
Everything About Business VPN
To explain how exactly a business VPN enables companies to expand their market, one needs to know how it functions. So, we will give insight into business VPNs. A business VPN is a framework that allows companies to connect their remote workforce and branch offices to their internal network safely through encrypted tunnels over the Internet. In other words, employees can access company data, applications, and resources while maintaining security and privacy in their connections. In this sense, your company assets and data are secured with a business VPN from fake Wi-Fi, hackers, governments, and advertisers. Also, business VPNs offer network visibility for companies to monitor traffic.
Business VPNs aim to minimize exposure to the dangers of the Internet and safeguard sensitive information and data traffic. By encrypting traffic between remote workers or branch offices and the internal business network, a business VPN prevents any snooping on sensitive data such as on-path attacks. Also, business VPN allows companies to use traffic monitoring, network segmentation, and static IPs more effectively. With a business VPN, It is possible to be instantly alert about system anomalies and audit all access requests to resources. Additionally, business VPNs help companies to reduce costs, cut extra expenses, stay compliant with recent regulations, mitigate vulnerabilities, and improve productivity while reinforcing network security.
There are two types of business VPN companies utilize for their network structure: remote VPNs and site-to-site VPNs. Remote VPNs ensure encrypted user connections to company resources, data, applications, and assets temporarily. On the other hand, businesses utilize site-to-site VPNs for establishing a permanent encrypted link between offices. For both types of VPN, the connection is encrypted with IPsec.
Now that we’ve given proper information about business VPNs, let’s move on to explain their benefits regarding the international market of companies.
Expanding Your International Market with a Business VPN
Improve Your Digital Marketing and SEO Strategies
Nowadays, social media platforms are used by billions of people. That’s why social media users are considered potential customers and these platforms is a great media to reach and engage with them. Since companies hold their business’ and customers’ information on these social media platforms, securing accounts is crucial. Using a business VPN can provide you with a higher level of security while ensuring more accurate market research to target your audience and establish effective marketing strategies.
On top of this, business VPNs can make results more organic when it comes to search engine optimization. To adjust digital marketing strategies according to the needs of customers and target audiences globally, business VPNs can help your company to understand the expectations of the locals in a specific area by simply changing their virtual location. Also, your business can get less biased search results.
Pay Less for Specific Products and Services
Business VPNs can help your company pay less for specific products and services by allowing you to compare the prices. Most of the products and services are sold at varying prices in different countries. In this sense, a business VPN will let you compare the cost of a specific product or service and get the most affordable one. Companies can utilize this method for travel and accommodation expenses, subscriptions, or software products. Also, be careful about service providers prohibiting the use of VPNs in their service agreements since it might get you banned from using that service.
No International Censorship and Geo-restriction
Countries sometimes restrict their content only to their locals or censor specific content which will be only accessible from other regions. In this case, bypassing censorship and geo-restrictions is only possible with VPN use. In this regard, companies use business VPNs in multiple processes while avoiding international censorship and geo-restrictions. In the marketing context, these processes include international competitor analysis, content market research, foreign market viability, global quality assurance testing, and many more.
Avoid Bandwidth and Data Throttling
Data and bandwidth throttling can hinder your business productivity and cause congestion issues in your Internet-related activities. To avoid slow Internet speeds and congestion issues which can affect your online marketing, using a proper business VPN is essential. Your ISP won’t be able to learn when to slow down your Internet because business VPNs will hide your activities, ensure anonymity, and encrypt your Internet traffic. Overall, companies can prevent bandwidth and data throttling issues altogether.
Nowadays, expanding your international market is heavily dependent on digital marketing and digital mediums. Since digital media and the Internet expose companies to various risks, securing the business network is crucial while expanding their international market. Business VPNs can help companies avoid bandwidth and data throttling, improve their digital marketing strategies, cut extra expenses, and bypass international censorship and geo-restrictions while ensuring security in remote access.