In our day-to-day lives, or to promote business, the use of social media is increasing. We’ve seen many brands like Nike, Starbucks, and Wayfair utilizing social media, our way.
Being an attorney, you are known for your slick communication skills, but when it comes to social media, are you still that great? Many lawyers and law firms find engaging with the audience, posting, liking, and sharing content, as a waste of time or a total headache. However, if you are one of them, you’re on a great mistake.
In this guide, we’ll explore tips and tricks to use social media for our benefit. Facebook or Twitter; each has its charm, and we’re picking on all of them!
Social Media Marketing: Law Firm Edition
As a part of the legal industry, it must seem like social media isn’t popular here, but that’s not the case anymore. The usage of social media has increased through the years.
According to statistics, 81% of law firms and independent lawyers maintain their social media presence as at least one of the social platforms. The most popular among them are LinkedIn, Facebook, and Twitter. And while 70% of law firms use it as a social media marketing tool, 35% have gained new clients through these platforms.
We assume these statistics must be convincing to make your first professional social media account. If it wasn’t enough, we’re unleashing our 101 Social Media Marketing Tips right here.
Audience Research
Social media is a route to gain new clients. Understand your audience and do your research on their likes and interests. Who are your clients? What are their preferences, and what content will make them engage with it?
This step takes time but don’t forget that good things take time, too. By understanding your audience, you can create content that interests your prospects. Your content should make them stop scrolling and see what you’ve got.
Make content that stays relevant to your area of specialization and your audience. If you’re a family lawyer, create content that deals with family problems; child custody and divorce are some topics to consider.
Then you go for a relevant online platform. Since you’re a family lawyer, choose Facebook and Instagram as they are popular among parents, and you can reach your target audience. It will showcase your knowledge in your area of expertise, creating credibility.
Visuals Over Texts
This one is a very common tip: if you were to explain to a person how to file a lawsuit, which one would be easy to understand: the whole procedure in texts or present visual explanations?
According to Forbes, 91% of people prefer visual content over written content. Although hard to create and takes investment, visual content convinces people far better to make a decision.
Use videos, images, and infographics, or hop on to a meme trend to promote your law firm. The more relatable and easy-to-understand your prospects will find the posts, the more likely they will engage with them.
Boost Engagement
People don’t use social media only to stay connected to their friends; they use it to find answers, consume content and engage with brands. We encourage engagement in all our social media tips to increase your target audience.
Create content that allows users to engage with it. Ask questions, create polls, start an online conversation, or answer people’s queries. Create and find ways to engage with your audience.
It will drive likes and shares: hence a new sea of prospects. You provide them with informative content or resolve their issues.
If you’re using a meme for promotion, most of your audience will tag their friends on it. There are so many engaging ideas; we know you’ve got some too. So, start brainstorming and get all that content ideas on social media.
Short and Sweet
It’s social media, not your website; keep the posts concise. Try to use as few words as possible to present your point. The shorter the content, the more people will read it.
Attention spans are short on social media, so convey your point in straightforward and intriguing content. Write clear and attention-grabbing headlines, summaries, and mesmerizing captions.
Keep your audience hooked to your social media posts. Use words like Breaking news or change your life; to create a sense of urgency and encourage the audience to interact more.
Content Calendar Creation
Consider planning your content beforehand so you don’t have to rush last moment and violate any law or ethics; in the meantime. There are so many benefits to using a content calendar for your marketing strategy, so it’s better to learn how to make one.
Plan your content and schedule them for a specific time to stay organized. It allows you to review your content again and helps you maintain your social media presence.
You can also ensure that you touch on various topics; at a given time. You can schedule an educational matter on Monday and a promotional one on Tuesday.
If you’re looking to enhance your law firm’s social media strategy, consider incorporating accessibility by using tools like auto caption AI from Simplified’s Caption Generator, ensuring your content reaches a wider audience.
Analytics Survey
Like any other marketing strategy, it is compulsory that you keep track of the analytics. Track metrics like likes, comments, shares, and CTRs (click-through rates) and focus on what your audience finds the most relatable.
Understand the content that your audience resonates with the most. Create more of such content. Monitoring your analytics means you can understand your audience more to adjust your content strategy.
Make the required changes to your content and feed people what they want. If your audience engages with the education posts, you know you need to focus on educational content than promotional posts. Track your analytics, measure them, and adjust your content to see the expected results.
Be Ethical
Don’t forget the number one rule of being a lawyer, stay ethical. Revise the laws and responsibilities before you begin your social media campaigns. Understand the limitations lawyers have for social media. rules
A lawyer or law firm should know all ethics, regulations, and compliance responsibilities of social media. You don’t want to begin a social media campaign that violates the rules and leaves you with a ban.
Concluding thoughts…
Building a social media marketing strategy is difficult yet crucial. It requires research, planning, and the efforts to stick to the plan till the end; to get results.
Remember the tips we mentioned today to create an engaging social media campaign. The more you engage with your audience, the more your business grows.
Understand your social media platform; get that each medium has its unique way of approaching its audience. The post you shared on Facebook might not be popular on Instagram due to low visuals. Understand our social media platforms before investing the time and money in your campaigns.
With consistency, you can grow your online presence and prove your credibility. If you find managing a social media presence difficult, you can contact an expert to take a look at your firm and handle your social media visibility.
