Brand and digital agency Bond & Coyne is announcing a significant expansion of its free-to-access creative careers platform WonderWhat, signalling a renewed collective commitment supporting creative education and career pathways.
Since its launch, WonderWhat has evolved into a national digital network that brings together leading creative arts institutions in the UK to provide young people with transparent, engaging insight into opportunities in design, performance, film, digital media, fashion and beyond.
Through curated content, specialist university insight and real-world examples of creative careers, the platform reframes creativity from a ‘risky choice’ into a future-facing career opportunity.
Safeguarding arts in education
In expanding its coalition, WonderWhat is now supported by an ever-growing alliance of universities and creative institutions (see Editors notes):
Together they champion a shared mission to broaden participation and strengthen the creative pipeline, helping learners from the age of 13 see creativity as a dynamic and viable career choice.
The platform’s expansion comes against a backdrop of heated debate in UK education policy. Recently Shadow Education Secretary Laura Trott raised the possibility of cutting funding for subjects perceived to lack sufficient economic return, including arts and creative courses.
Yet recent research underscores that creative skills are not marginal – they’re central to business success. A Harvard Business Review study found that 96% of business leaders say creativity is essential for growth.
Universities UK research shows that employers are seeking graduates with creative and critical thinking skills alongside technical competencies.
A cultural shift in careers guidance
WonderWhat goes beyond the typical higher education ‘marketplace’ approach, instead earning recognition as a neutral collaborative connector where institutions work together to:
- showcase creative pathways and real-world careers
- support teachers and careers advisers with high-quality resources
- dismantle outdated perceptions that limit creative ambition
- shine a light on how creativity has become central to future work
Martin Coyne, co-founder at Bond & Coyne, said: “As schools, educators and learners increasingly engage with the platform, WonderWhat is proving itself a powerful bridge between education and industry, expanding access to opportunity and enriching the talent pipeline at a time when creative thinking is one of the fastest-growing skills demanded by employers.”
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Editors notes
About WonderWhat
WonderWhat is a digital platform designed to widen access to creative careers by connecting young people with leading UK creative arts institutions through curated insight, inspiring content and real examples of creative professionals in action. Institutions collaborating include, to date:
- Hereford College of Arts
- Falmouth University
- Royal Welsh College of Music & Drama
- University of the West of England
- University for the Creative Arts
- Arts University Plymouth
- Loughborough University
- University of Westminster
- Teesside University
- University of Greenwich
- Abertay University
- University of Dundee
- University of Reading
Website: wonderwhat.co.uk
Instagram: https://www.instagram.com/hello_wonderwhat
LinkedIn: https://www.linkedin.com/company/hellowonderwhat/posts/?feedView=all
About Bond & Coyne
Bond & Coyne is a team of curious, creative problem-solvers dedicated to making things happen. Every day, they unite to build brands with heart and soul through strategy, creativity and technology. As an employee-owned business, each member – strategists, designers, writers, coders and producers – has a vested interest in the success of their work.
Their ‘all-in’ mindset fosters honesty, autonomy and a commitment to delivering exceptional results for clients. When you collaborate with Bond & Coyne, you leverage the power of an invested team that champions your mission as their own.
Passionate educators, collaborators and innovators, they engage deeply in every endeavour – from inspiring future creatives to supporting non-profits that strive for change. This commitment to giving back is woven into the agency’s DNA, benefitting their clients and creating lasting, impactful change.
Bond & Coyne has partnered with leading institutions such as The British Academy, Royal College of Art, Royal Holloway University of London, British Council, Reuters and the Skin Health Alliance among many others.
Website: bondandcoyne.co.uk
Instagram: instagram.com/bondandcoyne
