A Guide to Converting a Site into an App

web app

Converting your company’s website into a mobile application makes good business sense. After downloading the app to their mobile device, your business will be a just click away from your customers. Plus, its presence on their smartphone or tablet will ensure that they’re regularly reminded to browse your products and place an order, which is a clever sales and marketing tactic.

Yet, you might be unsure about what you need to do to launch an application on Android or iOS. If so, read this helpful guide on converting a site into an app.

Establish the App’s Features

The app should not only allow your customers to place an order with a few clicks of a button, but you should try to separate it from your website to encourage downloads. For example, you could create content and features specifically for app users, and you could even send push notifications to improve online communication. 

Other features could include:

  • Social media integration
  • User customization (selecting fonts, colors, etc.)
  • Feedback system

Once the mobile app is ready to push live, don’t be afraid to promote it on your website and various platforms to encourage downloads and increase trust in your brand.

Set a Realistic App Development Budget

Developing a mobile app isn’t cheap, and the more complex it is, the more expensive it’ll be to develop, especially if you’re doing it in-house. For this reason, you must only include essential features to keep costs low and provide your business with a bigger return on investment. Of course, you could reduce expenditure by hiring affordable but experienced developers externally and designing the app for one platform, such as Android or iOS.

Hire a Talented Development Team

Save time and money without sacrificing quality by hiring a dedicated team of developers to convert your website into an attractive, safe, and easy-to-use app that customers will love. Reach out to Sunbytes to discuss your mobile app development needs, and they will quickly assemble a talented team tailored to your needs and kickstart the project right away. 

Test, Test, and Test Again

Before launching an app, you must test it as much as possible to ensure it runs smoothly for all users. Experienced software developers understand the importance of fine-tuning features and fixing flaws and glitches before pushing an application live. Of course, all apps will experience issues from time to time, but the fewer glitches a user experiences, the more likely they’ll keep it on their smartphone or tablet. Also, resolving issues before the launch will ensure that there’s less pressure on your customer support team.

Conclusion

A mobile app will provide your business with many benefits. In addition to boosting sales and ensuring the brand is a click away, a mobile app can boost confidence in your company’s professionalism, products, and services. 

Before you second guess if it’s the right decision for the company, it might help to know that mobile users reportedly spend 85% of their time using apps. Also, a well-designed app can often work much faster than a standard website, and even provides limited functionalities when a user doesn’t have an internet connection. 

The key is to find a talented team of developers who will go above and beyond to make the app a success, banish any glitches, and ensure it runs smoothly for every user. However, the app’s popularity and user experience are down to you, as you must define its features and budget to ensure it meets customers’ needs. For this reason, you must carefully consider your target audience’s wants and needs during the design process and listen to the experts to create an attractive layout, smooth function, and a superb experience.

Will Fastiggi
Will Fastiggi

Originally from England, Will is an Upper Primary Coordinator now living in Brazil. He is passionate about making the most of technology to enrich the education of students.

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