An engaging website is the result of good web design adding more value to a web page. An impressive website design should comply with all intended functions of the platform.

An effectively designed website works as the backbone of an online business, enhances the user experience while helping to win over hearts easily. Now when a website design holds so many perks, then why not dig into its details?

The ultimate principles of web designing explain its significance in a website structure –

#1 – The purpose of the website –

A good website design needs to accommodate the requirements of the website effectively. Having clear intentions on all website landing pages helps to better interact with the ideal customers for your business. This requires finding an answer to ‘what is the purpose of your website?’ work on the core purposes like – building your business’s reputation, explaining your expertise, handling the lead generation process, exploring sales and aftercare aspects, etc.

#2 – Navigation –

It’s a well-defined path used on websites to determine where the customers are interacting the most. Navigation, if utilised appropriately, can reveal what your ideal customers are looking forward to. Therefore, the website navigation should be clear and precise to turn every page into a masterstroke for your website.

#3 – Simplicity –

Do you know why website design companies in Charlotte are highly recommended? Because they follow the simplicity factor seriously when developing website designs. However, the world is going crazy over slight distractions and moving patterns on the website background, but nothing can beat simplicity when talking about engaging the ideal customers. Even the experts from a charlotte web design company focus on a website having a good colour scheme, imagery, and typography. Here are the details –

• Colour – It’s the masterstroke to communicate your messages and evoke a connection between the website and ideal customers. That’s why businesses get so particular about their website branding colours. It influences the visitors’ behaviour towards your venture while adding value to it.

• Imagery – It’s all about creating a much-required visual impact on the website. This often includes videos, illustrations, photography, etc., to seek ideal customers’ attention.

• Typography – Visual interruptions are making new statements in the web designing world, and that’s what you should be using for your website. It should be legible with a maximum of three different types of font usage. This approach can get the best results in your kitty.

 #4 – Visual hierarchy –

It is the well-aligned arrangement of elements displayed on a web page. It can be anything from the business stats to the recent achievements, depending on your business credibility or what you wish to highlight the most.  Also, it’s best to use PNG format for your web design as it preserves hard edges and even can handle
bulk colors while maintaining the web loading. Even now you can convert existing webp images to png
files from theonlineconverter.com which offers free webp to png converter.

Concluding thoughts… 

Choosing an appropriate web design service provider for your online platform is more like breathing life into your website. The skill set of web designing, if used appropriately, works as the basis of business storytelling. So, unravel its perks and make the most out of it.

This was a guest post by Olivia Walker.

The main barriers to learning and teaching digital literacy can be summarised as follows:

– Disinformation

– Information obesity

– Filter bubbles

– Misinformation

Each barrier shares the same implication, which George Orwell (1945) would refer to as a ‘reduced state of consciousness’.  Such a state of affairs, he suggests, ‘if not indispensable, is at any rate favorable to political conformity’.  Whitworth (2009) uses the term ‘noöpolitics’ to refer to the control of informational resources, and accordingly, its manipulation leads on to what Whitworth would call ‘a noöpolitical construction of hegemony’.  By presenting only particular news stories or presenting them in such a way that they mislead the reader, hegemonic power can be maintained.  Reese (2009, pp. 2), for example, states that:

‘Even in the U.S., where the press system is advanced and highly professionalized, elite journalists reinforced the discursive echo-chamber supporting the decision to go to war in Iraq by internalizing the War on Terror frame promoted by the Bush administration’.

It is through such hegemonic discourse, Whitworth (2009, pp. 8) states, that ‘the public is persuaded to accept the diffusion of military and corporate objectives into everyday public opinion’.

Advances in web technologies show what is possible when news coverage becomes truly global and is unfiltered by noöpolitical constructions of hegemony.  For example, according to Reese (2012, pp. 1):

‘The popular 2011 uprisings in Tunisia, Egypt, and throughout the Middle East, were facilitated by Internet communication, even when the regimes tried to regulate traffic outside the country. The Qatar-based Al-Jazeera television news service provided some of the best coverage of the Egyptian revolt, but its availability in the U.S. was limited by cable operators failing to provide it to their subscribers. In spite of being deemed anti-American by some U.S. critics, the value of its coverage in a critical world hot-spot gave it new professional prestige and led to heightened demand for internet streaming of its programming’.

The upshot of all of this is that as an information processing system, when put to good use, various websites and web apps on the Internet can and do bring people important global news, which would otherwise be filtered out by more mainstream media.  The problem is that, more often than not, meaningful global news is not being reported adequately or sufficiently – as the example of the US “war on terror” highlights.  Instead, the global news that does get reported can be likened to Whitworth’s metaphor of information obesity – in most cases it is not being turned into knowledge to promote transparency between nations or to empower citizens.  It is increasingly important though, that citizens are empowered by global news, which when consumed, can easily be turned into global knowledge, since the biggest problems now facing individual nations are transnational in scale: corruption, economic instability, environmental damage, immigration, etc.  To appropriately address these problems, globally news literate citizens are required who demand and support high-quality journalism around the world.  In doing so, a stronger movement of what Gramsci (1929) called “organic intellectuals” can come into being, people who promote the best interests of the global community and thus bring about progressive change.

Our role as teachers then is to ensure that we are providing an education which fosters organic intellectuals.  In doing so, we can expect to see more young people who are critical thinkers and internationally minded individuals who are able to make positive contributions to the global society.

References:

Gramsci, A, Forgacs, D and Hobsbawm, E.  2000.  The Antonio Gramsci Reader: Selected Writings 1916-1935.  New York University Press.

Orwell, G.  1945.  Politics and The English Language.  Penguin Books.

Reese, S. D., & Lewis, S.  2009. Framing the War on Terror: Internalization of policy by the U.S. press. Journalism: Theory, Practice, Criticism.

Reese, S.  2012.  Global News literacy: The Educator.  Global News literacy: The Educator (Chapter prepared for News literacy: Global perspectives for the newsroom and the classroom). University of Texas at Austin

Whitworth, A.  2009.  Information Obesity.  Chandos, Oxford, UK.