8 of the Best Social Media Marketing Tools for Marketers

Are you looking for the best social media marketing tools to enhance your social media game?

Well, you’ve arrived at the right place.

In this blog, I have compiled a list of easy-to-use yet effective tools that can significantly impact your social media marketing strategy.

Whether new to the game or an experienced expert, these social media marketing tools will enhance your online presence.

So, let’s get started.

Best Social Media Marketing Tools Every Marketer Needs

Social media marketing offers numerous benefits, such as improved brand awareness, increased web traffic, lead generation, and more.

A suitable set of tools can significantly boost the effectiveness of your social media content strategy.

So, here are some of the best social media marketing tools you must try.

1. TinyImage

Image via Attrock

TinyImage is one of the finest image compression tools out there that’s also completely free to use. 

With it, you can take any JPG or JPEG image and compress its size—be it for SEO, emails, or any other purpose. The interesting bit? The tool keeps your image quality intact. 

What’s more?

You can compress up to five images at once and there’s also a premium plan available if you want to opt for more compressions in one go.


  • Compresses images without compromising on their quality
  • Supports JPEG and JPG file formats
  • Bulk image compression features


  • Free tool
  • Simple drag and drop functionality
  • Bulk compression


  • Limited to 5 images of 5 MB at once 


  • Free

2. Flick AI Caption Generator

Image via Flick

Want to create attention-grabbing captions for your social media posts? Then Flick AI Caption Generator is one the best social media marketing tools you need. It uses Artificial Intelligence to analyze your target audience, brand, and content to generate captions tailored to your needs.

Instantly generate multiple captions, saving valuable time to allocate to other aspects of your social media strategy.


  • Tailored captions
  • SEO-optimized captions
  • Personalized tone and style
  • Optimized hashtags and keywords
  • Captions generated in a variety of formats


  • Improves the quality of your captions
  • Captions are optimized for search engines
  • You can customize captions to target specific audiences or campaigns.


  • Some users report that the captions generated are not always relevant
  • Generates repetitive captions at times


  • 7-day free trial available
  • Solo: £11/mo (approx $14)
  • Pro: £24/mo (approx $31)
  • Agency: £55/mo (approx $71)

* Exchange rate: £1= $70.93 as of July 2023

3. Bulkly

Image via Bulkly

Bulkly is one of the best social media marketing tools to help you streamline your social media management efforts. This tool simplifies the process of posting content on various social media platforms, enabling you to save time and effort while maintaining a consistent and active online presence.

With Bulkly, you can automate your social media posts, so you don’t have to spend time manually posting to each social media platform daily. You can schedule posts in advance or set up Bulkly to post automatically at certain times of the day.


  • Social media automation
  • Content categorization
  • Bulk upload content
  • Recycle posts
  • Post analytics


  • Time-saving automation
  • Gives you insights on how you can improve your posts
  • Manages multiple social media accounts from one place


  • Limited advanced features
  • Not as user-friendly as some other social media marketing tools


  • Pro: $19/mo
  • Pro Plus: $39/mo
  • Pro Plus Agency: $149/mo

4. SocialPilot

Image via SocialPilot

With a dashboard that provides a centralized view of all your social media accounts, SocialPilot is easily one of the best social media marketing tools to manage your social media activities effectively to engage your audience.

SocialPilot supports various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google My Business. This multi-platform compatibility ensures you can reach your target audience across various channels.


  • Content calendar
  • Bulk scheduling
  • Automatic posting
  • Social inbox
  • AI Assistant for content creation


  • Very user-friendly tool
  • Multi-platform support
  • Content curation


  • No integration with TikTok or Pinterest
  • Analytics features are not as comprehensive as some other social media marketing tools


  • 14-day free trial
  • Professional: $30/mo
  • Small Team: $50/mo
  • Agency: $100/mo
  • Agency+: $200/mo

5. Copy.ai

Image via Copy.ai

Copy.ai is an AI-powered copywriter that can help you create high-quality content for your social media channels. It is an excellent social media marketing tool that can generate everything from Facebook posts to social media ads to Instagram captions.

If you want to streamline your content creation process, this is one of the best social media marketing tools you must try.


  • Over 90 content creation templates
  • Content customization
  • Real-time feedback
  • Collaboration tools
  • SEO briefs


  • Can save a significant amount of time
  • Generates various types of content
  • AI-powered translations


  • Involves a slight learning curve
  • Some users report that the tool generates repetitive content at times.


  • Free: For up to 2000 words per month
  • Pro: $49/mo
  • Enterprise: Custom pricing

6. Hootsuite

Image via Hootsuite

Hootsuite is one of the most widely used social media marketing tools that allow you to manage your social media presence from a centralized dashboard.

It supports integration with a wide range of social media platforms allowing you to monitor and manage your accounts seamlessly.

With Hootsuite, you can build a strong online presence and optimize your social media marketing efforts for maximum impact.


  • Social media management
  • Scheduling and publishing
  • Social listening
  • Analytics and reporting
  • Team collaboration


  • Can connect over 35 social media platforms
  • Schedule posts to go out at a later date and time
  • Track your social media performance


  • Can have a steep learning curve
  • Not as user-friendly as some other social media marketing tools


  • Professional: $99/mo
  • Team: $249/mo
  • Business: $739/mo
  • Enterprise: Custom pricing

7. Buffer

Image via Buffer

Buffer is a powerful social media marketing tool that simplifies managing multiple social media accounts.

Founded in 2010, Buffer has become one of the leading platforms, offering a range of features that make it easy to schedule, publish, and analyze content across various social media platforms.


  • Post scheduling
  • Tailored posts for different platforms
  • Team collaboration
  • Analytics and insights
  • Browser extension and mobile app


  • Easy to use
  • Powerful features
  • Mobile app


  • No social listening
  • Limited customization options


  • Free: For up to 3 channels
  • Essentials: $6/mo for 1 channel
  • Team: $12/mo for 1 channel
  • Agency: $120/mo for up to 10 channels

8. Predis.ai

AI-powered content generator for stunning social media posts in seconds. 

Predis.ai generates ready-to-publish social media creatives, videos, carousels, memes, captions and hashtags – all from a simple text input.

Features : Predis.ai is an AI-powered marketing tool for social media, designed to help businesses create engaging content and analyse performance.

Key Features

  • Text to Video
  • Text to Image
  • Content Scheduler
  • Competitor insights
  • Captions and Hashtag

Pros :

  • AI content generation
  • Chat by Predis feature available
  • Free trial
  • Integration with all social media channels
  • Suitable for all team sizes

Cons : 

·         Voice-over feature not available

Price :

·         Solo : $29/Month

·         Starter : $59/Month

·         Agency : $139/Month


1. What are social media marketing tools?

Social media marketing tools are software or platforms designed to assist businesses and marketers in managing, analyzing, and optimizing their social media marketing efforts. These tools can help with content creation, scheduling, audience engagement, analytics, and more.

2. What are the benefits of using social media marketing tools?

Social media marketing tools can save time and streamline your social media activities. They offer the following benefits

  • Schedule posts in advance
  • Analyze social media performance
  • Monitor mentions
  • Engage with the audience
  • Gain valuable insights to improve your strategies

3. Are social media marketing tools free to use?

Some social media marketing tools are free, while many offer free plans with limited features. Most social media marketing tools typically offer advanced functionalities on their premium plans.

4. Should I be a technical expert in using social media marketing tools?

No, most social media marketing tools are user-friendly and designed to be used by individuals with varying levels of technical knowledge. Some tools may require a slight learning curve, but comprehensive tutorials and customer support are often available.


Leveraging the right social media marketing tools is essential for marketers to stay ahead in the ever-evolving digital landscape. The 7 tools highlighted in this blog offer powerful features to streamline and enhance your social media marketing efforts.


Author Bio – Reena Aggarwal

Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.

Will Fastiggi
Will Fastiggi

Originally from England, Will is an Upper Primary Coordinator now living in Brazil. He is passionate about making the most of technology to enrich the education of students.

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